3 Tips to build personal presence

As a leader, you usually want to get noticed, to build your professional profile and get recognised and known by customers, colleagues, investors, media etc.  You can’t rely on your company marketing campaign to do this alone.  It’s down to you to build your own reputation and personal presence in all areas of your life.

Here are 3 tips to help you command attention and inspire others.

1. Be authentic

One of the first things is that you must be the real you, and not just any old you, you need to deliver the very best version of you. Get to know yourself well by understanding your values and your strengths and then use them to guide you at work.

If you’ve worked in organisations you may have probably experienced trying to fit in with a company culture that doesn’t match your own values, style and preferences and this can drain your energy draining and dull your edge.  Finding an organisation or running your own business that allows you to be more of yourself, reflects your own values, fully embrace and reveal your unique personality and style will be more energising and build your presence, and attract customers and colleagues who genuinely appreciate you for who you are.

Being authentic isn’t an excuse for not doing things well, you still need to deliver a quality product or service, run a professional business but it’s about doing things in your own unique way that differentiates you from the other businesses around you and increases your presence.

2. Be present with those around you  

To have presence you need to be present. No matter how busy you may be, slow down and be fully present when interacting with others.  This shows real commitment to the people you are with: your team members, your customers, suppliers, investors.  By focusing, listening, truly understanding where people are coming from and being of service to others, you create a special space where you can connect on a deeper and more meaningful level and significantly increase your presence and influence.

3. Be confident

Most people experience ups and downs in confidence levels. However, for others to feel confident about you and your business, you need to display confidence in yourself and the products/services your business provides. Confidence can be developed and there are many tips and techniques available for doing this. These include:

  • Visualisation. Repeatedly picture a confident version of yourself completing something successfully (a speech, a presentation, a product launch). Visualising yourself doing something in the future is like a “rehearsal” for that activity and can build optimism and positivity.
  • Focus on your strengths. Identify what you are good at. Use your strengths more often. When you use your strengths, you feel stronger and more confident.
  • Tackle limiting beliefs.  If we believe deep down that we are not good enough, clever enough, etc. this will impact the decisions we make and how we choose to live our life. Identifying, challenging and replacing limiting beliefs can free you up to live your life more authentically. Use positive and uplifting affirmations to do this or work with a coach or therapist to tackle deep rooted beliefs.
  • Growth Mindset.  Having a growth mindset is knowing that you can improve, you’re a work in progress. Thinking of challenges and failure as opportunities to grow and learn will build resilience, self-esteem and confidence. So, have a go at things, keep trying until you succeed. Believing that you can build confidence will help you to develop it.
  • Develop a confident posture. By practicing powerful, positive body language, you’re sending messages to your brain to reinforce positive, confident feelings. Stand up straight, make eye contact, smile, strong handshake, walk tall

Personal presence is difficult to clearly define but for me it’s the ability to project an authentic self-confidence, quietly command attention, inspire others, make them feel valued and as a result they build confidence in you and your business.

Personal presence is significant factor in being a successful leader, making an impact in meetings, growing a business, getting a promotion or a new job. Would you like to build your personal presence? Let’s have a chat about how work together could help you achieve that.  Contact me for a complimentary chat.  Face to Face in London or via Zoom/Skype or phone call.